From the Gulf to North Africa: Unlocking Business Potential in the Arab States, hybrid

For Finnish and European companies, the Arab States offer significant potential across a wide range of sectors—from energy and digital solutions to education, healthcare, food systems and green technologies. At the same time, success in these markets requires a strong understanding of local business environments, regulatory frameworks, and the importance of long-term relationships.

The Finnish Ambassadors present at the event: Ms. Ann-Christine Krank (Algeria) Ms. Riikka Eela (Egypt), Mr. Antti Putkonen (Iraq),
Ms. Anne Meskanen (Lebanon), Ms. Marjaana Sall (Morocco), Mr. Juha Mustonen (Qatar), Ms. Anu-Eerika Viljanen (Saudi-Arabia), Mr. Teemu Sepponen (Tunisia) and Ms. Tuula Yrjölä (United Arab Emirates). Mr. Markku Lampinen (future Ambassador to Tunisia) will also be present.

The event is co-organized by the Finnish Arab Business Association, Enterprise Europe Network, the Helsinki Region Chamber of Commerce and Haaga-Helia University of Applied Sciences.

Time
21 August 2026 at 8:45 – 11:30, coffee will be served at 8:00
Venue
Haaga-Helia University Applied Sciences, Ratapihantie 13, Helsinki or online
Registration
The event is free of charge. Please register by 19 August 2026.
Parking:
Please, use public transport if possible. Haaga-Helia is located right next to Pasila train station.
The nearest parking options are:

• Shopping center Tripla: https://malloftripla.fi/pysakointi
• Helsinki Expo and Convention Centre (Messukeskus):
  https://www.messukeskus.com/kavijalle/saapuminen/messuparkki/

There is a 5-minute parking area next to the main entrance of Haaga-Helia for dropping off and picking up guests.